Case Study

From underperforming to high-demand

+53.5%

revenue lift after Vivid took over.

A 2-bedroom, 2-bath home in the Town of Telluride was underperforming for its location. After a deliberate revenue and marketing overhaul, annual revenue jumped from $70,371 to $108,045 — and the property now books like the high-demand asset it always was.

Property Profile

A Town of Telluride 2-bedroom residence

Bedrooms

Bathrooms

Sleeps

4–6 guests

Access

Walk to Gondola

Setting

Town of Telluride

The Transformation

Same home. Same location.
Different strategy.

Year 1 — Before

Underperforming

$70,371

Annual revenue

· Listing not optimized for conversion
· Pricing not aligned to real demand
· Inconsistent peak-season capture
· Limited channel distribution

After Vivid's Strategy

High-Demand

$108,045

Annual revenue

· Listing rebuilt to convert across channels
· Dynamic pricing aligned to live demand
· Peak weekends and holidays maximized
· Distribution expanded across all platforms

Total revenue lift

Year 1 → Year after Vivid's strategy took hold

+53.5%

+$37,674 in revenue

Behind The Performance

Two strategies. One outcome.

The +53.5% lift wasn't luck and it wasn't the market. It came from two disciplines Vivid runs deliberately on every property in our portfolio: revenue-based pricing strategy and a marketing strategy built to convert.

Revenue Strategy

Pricing that reflects real demand.

Telluride demand isn't flat. It spikes around festivals, holidays, and ski weekends — and dips in shoulder seasons. We re-priced this property against live market signals instead of static rules.

· Dynamic nightly rate audits
· Minimum-stay rules tuned to demand
· Peak weekend and holiday capture
· Shoulder-season fill strategy

Marketing Strategy

A listing built to convert.

The property was beautiful — but the listing wasn't telling that story. We rebuilt it as a premium digital storefront and distributed it across every channel that matters in this market.

· Premium photography & copywriting
· Airbnb, VRBO, and direct booking optimization
· Search ranking & conversion tuning
· Brand presence aligned to a premium guest

The Numbers

Three numbers that tell the story.

Most management companies sell you a model. We sell you a team — a local Telluride operation that picks up the phone, walks your property, and tells you the truth about what it needs to earn more.

+53.5%

Revenue Lift

From $70,371 to $108,045 in annual revenue.

+$37,674

Additional Revenue

Real dollars the owner now earns each year.

1 Decision

Made the Difference

The owner partnered with Vivid. Everything else followed.

Why This Matters

A great property in a great location can still underperform. The fix is rarely the property — it's the strategy.

The owners of this 2-bedroom didn't renovate. They didn't change the address. They didn't add a hot tub. They changed who was managing it — and within a year of Vivid's revenue and marketing strategy taking hold, the home was earning over 50% more.

That's what a deliberate strategy does. And it's what every property in our portfolio gets — by default.

Is your property earning what it should?

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Case Study

revenue lift after Vivid took over.

A Town of Telluride 2-bedroom residence

Same home. Same location.
Different strategy.

+53.5%

Two strategies. One outcome.

Pricing that reflects real demand.

A listing built to convert.

Three numbers that tell the story.

+53.5%

+$37,674

1 Decision

A great property in a great location can still underperform. The fix is rarely the property — it's the strategy.

Is your property earning what it should?

Explore Our Luxury Telluride Vacation Rentals

Quick Links

Stay in the Know

Case Study

revenue lift after Vivid took over.

A Town of Telluride 2-bedroom residence

Same home. Same location.Different strategy.

+53.5%

Two strategies. One outcome.

Pricing that reflects real demand.

A listing built to convert.

Three numbers that tell the story.

+53.5%

+$37,674

1 Decision

A great property in a great location can still underperform. The fix is rarely the property — it's the strategy.

Is your property earning what it should?

Explore Our Luxury Telluride Vacation Rentals

Quick Links

Stay in the Know

Same home. Same location.
Different strategy.